
Managing Brand YOU
212
WHEN WHAT WHERE HOW WHO
Figure 7.2. Brand JULIE action plan.
2/1
2/3 in the AM
2/3 in the PM
2/6 during
lunch break
2/7 AM
2/7 PM
2/10 AM
By 2/28
By 3/10
By 3/15
By 4/1
By 9/15
By 12/31
By 12/31
Write and commit to
action plan.
On her day off, go to the
local university and junior
college and gather infor-
mation for admissions.
Visit YMCA and two
other gyms to see what
programs they offer.
Go to bookstore and look
for easy guide to customer
management systems.
Go to new church of
her faith.
Organize her thinking on
the college situation.
Meet with banking planner
to discuss personal finan-
cial goals and situation.
Look into theater oppor-
tunities.
Begin ...