July 2008
Beginner
256 pages
5h 15m
English
book
Managing Brand YOU: Seven Steps to Creating Your Most Successful Self
by Jerry S. Wilson, Ira Blumenthal
Content preview from Managing Brand YOU: Seven Steps to Creating Your Most Successful Self
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GLOSSARY OF BRANDING TERMS
HERE IS A QUICK-PASS GLOSSARY of the terms that
are used most frequently by branding professionals, and that are
used in this book. After all, if you are to become a successful Brand
YOU manager, you need to understand these terms.
Brand Attributes represent the associations that are attached to
a brand. They could represent physical or emotional associations.
Different individuals may see different brand attributes in a prod-
uct or a service or a personal brand for that matter. Attribute rel-
evancy is often in the eyes of the beholder.
Brand Audit is the MRI or CT Scan or X-Ray or “Lab Work” of
the branding world. It represents ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.