July 2008
Beginner
256 pages
5h 15m
English
book
Managing Brand YOU: Seven Steps to Creating Your Most Successful Self
by Jerry S. Wilson, Ira Blumenthal
Content preview from Managing Brand YOU: Seven Steps to Creating Your Most Successful Self
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Index
positioning statement (continued)
frame of reference for, 138–140
general form of, 136
job description correlated with,
145–148
Julie as example of, 148–152
point of difference in, 140–141
support for, 141–142
target audience of, 136–138
positive outlook, 206
predictability, 21
priorities, personal, 155–160
core essence in, 155–156
questions for determining, 157
time management in, 156–158
tools for assessing, 158–160
Pritchett, Price, on more of the
same, 5
Procter & Gamble, 12, 14
products, brands vs., 9–10
product tampering incident, 61
proving-ground years, 41
quick-serve restaurant (QSR),
138–139
reacting, to change, 5
rebranding, 35–37
reflection, 121, 122, 128
reinvention, 30
rejection, 39, 40
relationship
formula for brand, 10–11
with target audience, 19
relevant ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.