
CHAPTER 6
I CAN BUILD MY OWN PERSONAL
ROADMAP ON MY OWN TERMS
STEP 6: ESTABLISH YOUR
BRAND YOU STRATEGIES
“Success is no exclusive club. It is open to each individual who
has the courage to choose his own goal and go after it. It is from
this forward motion that human growth springs, and out of it
comes the human essence known as character.”
—HOWARD WHITMAN
THE WORD STRATEGY IS overused and misused; it crops
up in so many situations to describe so many kinds of actions that
it has lost all meaning. Executive after executive has pushed aside
papers, presentations, and plans prepared by employees, claiming
they were not “strategic” or were too “tactical,” ...