July 2008
Beginner
256 pages
5h 15m
English
book
Managing Brand YOU: Seven Steps to Creating Your Most Successful Self
by Jerry S. Wilson, Ira Blumenthal
Content preview from Managing Brand YOU: Seven Steps to Creating Your Most Successful Self
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Index
likes, discovering, 86–89
listening, 69
Little House on the Prairie (Laura
Ingalls Wilder), 42
L.L. Bean, 94
logo, 20
long-term goals, 165–166
loyalty, 121, 123, 129
Mackay, Harvey, on finding some-
thing you love to do, 87
Make, Vusumzi, 44
making other changes, as response
to change, 5
Malcolm X, 45
mapping, your brand essence,
100–103
marketplace execution, 110
Martha Stewart Living Omnimedia,
93
Maytag, 118
McDonald’s, 16–17
measurable goals, 162
Mercedes, 22
Michelangelo, 42
Michelin, 117
Miracle on 34th Street (film), 2
“mirror test,” 18
mission statement, 143
monitoring progress, 24, 210–211
Moses, Anna Mary Robertson
“Grandma,” 142
Myers-Briggs Foundation, 69
Myers-Briggs survey, 69–70
negative brand experience, 17
negativity, 206
Nike, 19, 79, 205
Nordstrom, 22, ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.