Each of the analytics tools in this toolbar functions in the same manner. You can either double-click the option or drag one of them onto the view, which will make a panel containing a few options appear:
In general, it will display either three icons (Table, Pane, and Cell) or only one (when there is no choice to be made), with the exception of Totals. This will be an indication for Tableau as to which scope the calculation should consider, and you can drop your analytical tool on one of the icons. Taking the example of the Average line option, dropping it into each icon yields the following three possibilities:
If you select ...