The Best Digital Marketing Campaigns in the World II

Case Study 2

How social saved water

Market

South Africa

Descriptor

Using social media collaboration for ‘good’. Only 2.5 per cent of the world’s water is fresh; water wastage is a worldwide problem. The irony is that a small change in our daily lives can make the biggest difference. The challenge is we need to commit to these changes together. FLOW (For Love of Water) is a movement aimed at instilling a deeper understanding of and respect for water conservation.

The challenge

• Collaborate with FLOW.
• Make people more aware of the changes they can make to save water.
• Raise awareness of the ways water is wasted and to share fun hints and tips in order to help preserve it.
• Use social media as a tool to help build traction.
• To launch a campaign ...