March 2014
Intermediate to advanced
272 pages
4h 37m
English
Market
Europe (various countries)
Descriptor
Taking collaboration to a new level in a ‘tough to differentiate’ sector.
The challenge
- To realize the vision of Deutsche Telekom to become the customers’ first choice for connected work and life.
- To promote mobile internet and show customers how to take advantage of the full capabilities of their phone.
Target audience
Deutsche Telekom customers, potential customers and the general public, covering the following countries: Netherlands, Austria, Slovakia, Hungary, Croatia, Montenegro, Macedonia, Germany, Albania, Bulgaria and Czech Republic.
Movie rewrites mobile marketing!
Action
- After rolling out various campaigns over three years based on the principle of ‘Life ...
