March 2014
Intermediate to advanced
272 pages
4h 37m
English
Content preview from The Best Digital Marketing Campaigns in the World II
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Market
Poland
Descriptor
Leveraging Facebook and Santa Claus for success.
The challenge
- 8a store required a Christmas sales boost.
- Presentation of the web shop offers.
- To reach new potential customers interested in outdoor activities.
- To strengthen customer loyalty.
Campaign budget
25,000 PLN (c. $8,000).
Target audience
Current and potential new customers shopping for Christmas.
Action
- Used website, social media, e-mail marketing, search engine activities (SEO/SEM).
- Performed the following activities: banner creations, production of newsletters and mailing, social ads, two Facebook apps, design and implementation and constant interaction with fans on 8a fan page, preparation of Christmas interface for 8a store.
- Targeted ...
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