The Best Digital Marketing Campaigns in the World II

Digital marketing is dead – no it‘s alive – no it’s all integrated now… eh?

There isn’t a day that goes past when I’m not deep in discussion with one digital marketer or another. God knows, when all this kicked off back in the 1990s digital marketers were a rare enough breed with a limited vocabulary (banner, online, Yahoo, etc) but now it seems that everywhere you turn people are investing in ‘digital’ and the surrounding air is peppered with the murmurs of click-throughs, shares, likes, tweets, uniques, captchas – the lexicon of the modern marketer. Against this flowery backdrop there are those among us seemingly hell-bent on strangling digital or (worse still) squeezing it on to a generalized, integrated palette from which to paint overall ...