March 2014
Intermediate to advanced
272 pages
4h 37m
English
Market
United Kingdom
Descriptor
An agency practises what it preaches – digitally!
Koozai operates in the highly competitive digital marketing industry which is served by everything from one-person businesses to large corporate agencies with thousands of staff. The industry also faces issues of perception with a small minority using ‘black hat’ tactics that can damage websites in the long term.
The challenge
- To relaunch and rebrand its website to differentiate itself, move away from negative perceptions and prove its strengths as an ethical and trustworthy agency.
- To build a platform that allowed it to compete with very large organizations and attract bigger clients.
- New company name, fresh brand identity, that would stand ...
