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The Best Digital Marketing Campaigns in the World II
book

The Best Digital Marketing Campaigns in the World II

by Damian Ryan
March 2014
Intermediate to advanced
272 pages
4h 37m
English
Kogan Page
Content preview from The Best Digital Marketing Campaigns in the World II

Case Study 14

Chickasaw Country

Market

United States

Descriptor

Using research to build a strong platform for digital marketing.

Chickasaw Country is a 13-county region in south-central Oklahoma that is overseen by the Chickasaw Nation, a self-governing Native American nation. A prominent leader in Indian Country, the Chickasaw Nation emphasizes bettering the lives of the Chickasaw people, improving the surrounding community, and showcasing the history and continuing vibrancy of the Chickasaw culture. Focused on maintaining a scalable, progressive presence within the Native American community, the Chickasaw Nation is one of the first tribes to conceptualize its own independent tourism brand and website. To increase awareness of and commerce ...

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Publisher Resources

ISBN: 9780749469689