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The Best Digital Marketing Campaigns in the World II

Name: The Best Digital Marketing Campaigns in the World II
Author: Damian Ryan
ISBN: 9780749469696

by Damian Ryan

March 2014

Intermediate to advanced

272 pages

4h 37m

English

Kogan Page

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Content preview from The Best Digital Marketing Campaigns in the World II

Case Study 34

Naturevalley Trailview.com

Market

United States

Descriptor

Harnessing technology to create a breathtaking campaign.

The challenge

To create a ground-breaking platform that provides an innovative, digital trail view experience of some of the most popular and breathtaking trails in some of the country’s most frequented National Parks.
To harness photography, technology, design and manpower to bring the splendour of US National Parks to anyone with access to a computer.
Bring awareness to the public about this great cultural heritage.
Empower access and exploration of these incredible natural resources to Americans worldwide.
Inspire and ignite social engagement around the National Parks initiative, creating an opportunity for dialogue. ...

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ISBN: 9780749469689

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The Best Digital Marketing Campaigns in the World II

by Damian Ryan

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.