March 2014
Intermediate to advanced
272 pages
4h 37m
English
Market
Caribbean, Central America and Pacific regions
Descriptor
Complex campaign using search.
The challenge
Digicel is a Jamaica-based telecom network providing mobile services to more than 13 million customers in 31 countries throughout the Caribbean, Central America and the South Pacific. Ultimately the aim was to encourage its target audience to top up their Digicel credit, or send credit to family and friends back home.
Target audience
- People living in the Caribbean markets (Antigua and Barbuda, Barbados, Bermuda, British Virgin Islands, Cayman, Dominica, Martinique, Guadeloupe, French Guiana, Grenada, Guyana, Haiti, Jamaica, St Kitts & Nevis, St Lucia, St Vincent, Suriname, Trinidad and Tobago, Turks & Caicos) ...
