March 2014
Intermediate to advanced
272 pages
4h 37m
English
Market
Global
Descriptor
Understanding your audience – Lufthansa appeals to aircraft enthusiasts.
The challenge
For the launch of the Lufthansa Boeing 747-8, the longest passenger aircraft in the world, a high coverage campaign was needed with a focus on digital channels as the main medium. The aim was to generate awareness for the new aircraft as flagship of the airline and have a spill-over effect on brand recognition and sales.
Target audience
- Air travel enthusiasts from all over the globe.
- Lufthansa customers.
- Aviation fans.
- Tourism providers.
- Lufthansa employees.
- Technology buffs.
- The general public.
Action
- Made public details of the exciting new jumbo, step by step, by sending individual parts per ...
