March 2014
Intermediate to advanced
272 pages
4h 37m
English
Market
United States
Descriptor
Using digital to connect with bakers and chefs.
The challenge
Hobart manufactures commercial kitchen equipment for the food services and groceries industry. Its primary product lines include equipment for cooking, food preparations, dishwashers and waste handling, weigh wrap, Baxter baking and Traulsen refrigeration. Hobart manufactures in the United States, Brazil, Canada, China, France, Germany, Italy and the United Kingdom. The aim was to solidify awareness of Hobart’s status as the preferred food equipment brand among professional bakers and chefs despite Hobart’s higher price-point in a sales landscape of lower price, lower quality competitors.
Campaign budget
