March 2014
Intermediate to advanced
272 pages
4h 37m
English
Content preview from The Best Digital Marketing Campaigns in the World II
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Market
Middle East, North Africa
Descriptor
Samsung sharing apps about Ramadan.
The challenge
- To promote Samsung’s free Ramadan/Islamic apps exclusively available for newly launched Galaxy S3 and other smart phones.
- Reiterating the factor of sharing Ramadan/Eid greetings, invites for Suhoor/Iftaar and creating cover photos on Facebook with Ramadan/Eid greetings.
Campaign budget
£0.00. The aim was driving traffic organically to the campaign. It was a Facebook application and launched only on regional and local brand pages in the Middle East.
Target audience
- Fans on various Samsung Facebook pages across the MENA region.
- Those observing Ramadan and in a mind-set of the holy month.
Action
A platform ...
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