March 2014
Intermediate to advanced
272 pages
4h 37m
English
Market
United Kingdom
Descriptor
Digital helps an airport to sell more at Christmas.
The challenge
- To attract a high number of passengers who travel through Heathrow airport over the festive season, with the goal to increase awareness, footfall and overall spend in terminal stores.
- To create an experience that helps ‘make every journey better’, to encourage customers to return to the online portal.
Target audience
UK departing passengers with plans to target overseas passengers travelling to and transferring from Heathrow, in future campaigns.
Action
- In November 2012 Heathrow launched Heathrow Boutique: http://boutique.heathrow.com, an e-commerce layer on top of its already successful ‘reserve and collect function’ ...
