March 2014
Intermediate to advanced
272 pages
4h 37m
English
Content preview from The Best Digital Marketing Campaigns in the World II
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Market
United Kingdom
Descriptor
Proof that you don’t need to invest thousands to be successful online – you just need to know your audience!
The challenge
Red Rocket Media specializes in social media and content marketing and, like most companies, one of the biggest challenges it faces is how to generate brand awareness. As content marketers it knows that non-self-promoting content is highly shared on social media and it’s powerful for increasing brand reach; but in this instance Red Rocket sought to explore a different angle:
- To prove that seemingly irrelevant content can also be highly effective at increasing awareness of your brand and driving results to your business.
- To demonstrate how it could ...
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