March 2014
Intermediate to advanced
272 pages
4h 37m
English
Content preview from The Best Digital Marketing Campaigns in the World II
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Market
Czech Republic
Descriptor
Showing how to use technology to drive results for Peugeot.
The challenge
Peugeot Czech is one of the traditional players in the Czech automobile market. It is perceived as a typical French car – nice to look at but technologically not that advanced. It’s a very competitive market and Peugeot was putting its hopes in the 208– its biggest launch in 2012. The aim was to tilt the market by using digital – come up with a pioneering, ‘never seen it before’ project that would steal the thunder from competitors such as Hyundai.
Campaign budget
Around €100,000.
Target audience
- Urban people in their 30s.
- Early adopters.
- Slight leaning towards women.
Using emotional recognition ...
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