March 2014
Intermediate to advanced
272 pages
4h 37m
English
Market
United Kingdom and global
Descriptor
Taking a 300-year-old brand into the digital world.
The challenge
- To launch and maintain Fortnum & Mason’s social presence.
- Improve digital communications.
- Drive sales via store and online website.
- Increase non-branded search results.
- Drive engagement across all social channels.
- Support in-store and PR activities via social channels.
- Achieve 10,000 Facebook likes in 2012.
Campaign budget
Less than £100,000 including fees and advertising spend.
Target audience
Current and potential customers/the general public.
Action
- Implemented an integrated digital strategy that spanned social media, search (paid and organic), content creation, blogger outreach and online PR.
- Search: ...
