March 2014
Intermediate to advanced
272 pages
4h 37m
English
Market
United Kingdom
Descriptor
The world’s first ever online freshers’ fair.
The challenge
To create a virtual freshers’ fair where students could access and digest information such as deals, freebies and vital information about surviving at university at their leisure.
Campaign budget
£250,000.
Target audience
The youth market, primarily 18–24-year-old university students, as well as brands looking to access the market.
Action
- Freshersfields.com took the freshers’ fair experience online allowing the audience to digest information and offers at their leisure and share via social media.
- Each brand at freshersfields.com had a stand that was designed to provide an online home for their campaign and message. ...
