March 2014
Intermediate to advanced
272 pages
4h 37m
English
Content preview from The Best Digital Marketing Campaigns in the World II
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Market
England
Descriptor
Smart app development to further engage fan base.
The challenge
- Build upon O2’s sponsorship of the England Rugby team by offering fans new ways of getting closer to the team.
- O2 already offers its customers a great experience at Twickenham on England match days. Through ‘Priority’ you can get tickets before anyone else as well as a free pie and a pint at the game. But for thousands of fans across the country the big match experience is generally enjoyed at home or in the pub.
- The agency wanted to create an experience that brought a bit of the Twickenham atmosphere to the fans – so the O2 Matchday app was born, a dual-screen app that gives fans outside of the stadium exclusive real-time content ...
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