March 2014
Intermediate to advanced
272 pages
4h 37m
English
Market
Europe (various countries)
Descriptor
Breaking down barriers with social media.
Avaya is a leading global provider of next generation business collaboration and communications solutions, providing unified communications, real-time video collaboration, contact centre, networking and related services to companies of all sizes around the world.
The challenge
- To substantiate Avaya’s position as a thought leader in the collaboration space.
- To talk directly with industry influencers, customers and prospects and generate traction with Avaya content.
- To build an engaged community that would function as a new marketing channel and contribute to the pipeline over the long term.
Campaign budget
£29,000.
Target audience
