March 2014
Intermediate to advanced
272 pages
4h 37m
English
Content preview from The Best Digital Marketing Campaigns in the World II
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Market
Norway
Descriptor
Another great example of collaboration at work.
The challenge
- To find a new reason for the media to cover the event of Ikea Bergen moving to a new location 300 metres down the road.
- To motivate people to come and visit the store.
Campaign budget
Undisclosed, but campaign was completed for a lower budget than any previous Ikea opening in Norway.
Target audience
People of Bergen. Bergen is the second largest city in Norway with a population of over 270,000.
Action
- Ikea wanted to create a campaign for the store-opening that would make the relocation interesting and encourage the people ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.