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The Best Digital Marketing Campaigns in the World II
book

The Best Digital Marketing Campaigns in the World II

by Damian Ryan
March 2014
Intermediate to advanced
272 pages
4h 37m
English
Kogan Page
Content preview from The Best Digital Marketing Campaigns in the World II

Case Study 28

Louisville Slugger

Market

United States

Descriptor

Social media scores home run for traditional apparel brand.

The challenge

Louisville Slugger has outfitted baseball legends including Babe Ruth, Lou Gehrig and Derek Jeter, and has been a powerful US brand for over 129 years. The aim was to connect with the baseball heroes of tomorrow and bring Louisville Slugger into the minds of young people as a contemporary brand.

Target audience

Elite baseball players aged 13–18, specifically on Facebook.

Action

Previously, Louisville Slugger never strongly pushed its marketing efforts toward social and digital campaigns. MEplusYOU helped the brand to naturally shift its focus to innovation and engagement with fans and the Major League

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Publisher Resources

ISBN: 9780749469689