March 2014
Intermediate to advanced
272 pages
4h 37m
English
Market
Ireland
Descriptor
Social media spells success for Kenyan housing project.
The challenge
For the last 10 years the Niall Mellon Township Trust has been gathering together Irish volunteers to travel to disadvantaged parts of the world and build housing for the poor and needy. During this time the Trust has housed over 100,000 people in South Africa and this year decided to move the focus to Kenya. In doing so the Trust wanted to reconnect with previous volunteers and encourage them to join the Trust in building houses in Kenya.
Campaign budget
€4,297.
Target audience
- People who travelled for the first time in 2011 (existing volunteers) as these were seen as ‘hot’ prospects and ripe to be signed back in 2012. ...
