March 2014
Intermediate to advanced
272 pages
4h 37m
English
Market
United Kingdom
Descriptor
A master class in search.
The challenge
Screwfix wanted to optimize its entire catalogue, an account with hundreds of thousands of keywords, into a targeted structure meeting search engines’ best practice guidelines. The aim was to improve Screwfix account efficiency, relevance and quality score and to complete the task two months following launch.
Campaign budget
Screwfix is one of Google’s biggest advertisers in the UK, spending £12 million a year.
Target audience
Trade suppliers, tradesmen, home improvers, homeowners, age range 30+, predominantly male.
Action
Croud (the agency) worked alongside Screwfix in determining how each phase of the project should be undertaken. On launch Screwfix ...
