February 2025
Intermediate to advanced
224 pages
6h 35m
English
Content preview from The Survivor's Guide to Enterprise Architecture
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20 AN INFLUENCER
You have content to communicate, but can you influence others to use it? In 1936 Dale Carnegie67 wrote How to Win Friends and Influence People on how to positively influence others. In advertising, in marketing68 and through social media algorithms, others seek to influence us to make decisions for their benefit. As enterprise architects we have to understand how to influence and how to spot when we are being influenced, and consciously decide how to respond. Robert Cialdini’s69 six principles – reciprocity, commitment and consistency, social proof, authority, liking and scarcity – can be instrumental in driving successful organisational change and fostering collaboration.
Reciprocity can be used to build strong relationships ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.