February 2002
Beginner to intermediate
240 pages
3h 16m
English
All Marines must go through a multi-week boot camp, where they “prove” their commitment. At the same time, the Marine trainers are indoctrinating new recruits in the “Marine way.” In a similar, but less elaborate manner, Starbucks puts all new employees through 24 hours of training to teach them the Starbucks philosophy, the company jargon, and the ins and outs of Starbucks’ coffee business.
The Marines and Starbucks use their formal training programs to socialize new members. They’re helping employees adapt to their organization’s culture. Why? Because no matter how good a job an organization does in recruitment and selection, new employees are not fully indoctrinated in the organization’s ...
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