February 2002
Beginner to intermediate
240 pages
3h 16m
English
Most of us recognize the link between attitudes and behavior. Advertisers, for instance, invest a lot of money trying to get us to feel good about their product. The reason is that they realize that attitudes influence behavior. You’re more likely to buy a Nike product if you have a positive view of the Nike company and its product line. If its basketball shoes are good enough for Michael Jordan, it sure ought to be good enough for me!
In a similar focus on attitudes and behavior, managers typically are concerned with employee satisfaction because they think it’s linked to productivity. A happy worker is more likely to be a productive worker. But there is an interesting stream of evidence that indicates ...
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