March 2023
Intermediate to advanced
224 pages
5h 9m
English
Content preview from Universal Principles of UX
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Most issues can be spotted a mile ahead.
Usability tests are designed to collect qualitative and quantitative data to identify potential usability problems before the product gets released. Participants are asked to complete specific tasks—like finding the right support content—while observers watch, listen, and take notes. The goal is to understand how users feel about the design and use those insights to make adjustments to the design prior to launch.
Makes sense, right? I’ll let you in on a secret: Over the course of my seventeen-year career, I have only once been surprised by the results of a usability study—only one time. Considering we have completed over 125 separate projects, those are some pretty low odds. Saying this out loud in ...