Universal Principles of UX

71

Prime before presenting.

“Thanks, everyone, for joining. We’re about to look at our first round of wireframes. These wireframes are a skeletal, black-and-white representation of the content strategy, interactions, and information hierarchy that will appear in the final UI. Think of these wireframes almost as the paint-by-numbers version of our product. Besides labels and navigation items, all remaining copy you see is just placeholder, so don’t worry about that. Once we have received your feedback on the items we will be discussing, we’ll apply the brand, and you’ll be able to see the wireframes come to life through color, typography, imagery, and design elements. Does anyone have any questions or comments before we get started?”

Even though ...