Universal Principles of UX

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So you think you can scroll.

One of the most common UX myths is that people don’t scroll. The number of times I’ve had to convince clients that we don’t need to jam everything above the fold (the area first visible when landing on a website prior to scrolling) is ridiculous, especially since there’s usability research from the UIE going back as far as 1998 that shows people didn’t mind scrolling even back in the ‘90s. In fact people much prefer scrolling over clicking interactive elements when it comes to revealing additional content.

Scrolling means “I am interested in more,” whereas clicking means “let me move on to something else.” But scrolling through long paragraphs of static text can also lead to scrolling fatigue. That’s where scrollytelling ...