Universal Principles of UX

06

Words matter.

I always tell my students that the best skill to invest in as a UX designer is writing. The internet is made up of words afterall. Good UX copy is written to be felt and is the opposite of technical jargon. It’s meant to evoke emotion, while simultaneously removing all ambiguity. It’s an extremely important part of the user experience, and its absence is deeply felt. Without the right words, the entire user experience crumbles.

According to research done by eMarketer in 2020, we now log more screen time than we do sleeping. Most of us spend more time communicating with interfaces than we do with actual human beings. When that communication feels natural, we take it for granted. But when it feels even slightly weird or nonsensical, ...