March 2023
Intermediate to advanced
224 pages
5h 9m
English
Content preview from Universal Principles of UX
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Bad typography leads to bad UX.
My favorite passage from Robert Bringhurst’s 1992 book The Elements of Typographic Style emphasizes the power of typography: “Typography is to literature as musical performance is to composition: an essential act of interpretation, full of endless opportunities for insight or obtuseness. Much typography is far removed from literature, for language has many uses including packaging and propaganda. Like music, it can be used to manipulate behavior and emotions. But this is not where typographers show us their finest side. Typography at its best is capable of giving nourishment and pleasure in return.”
Just like color, shapes, and music can evoke different emotions, so can typography. A design can go from old-fashioned ...