Universal Principles of UX

99

Stay involved postlaunch.

This entire book has been written from the perspective of someone who has only ever worked for clients by choice. There have been many instances when I could have worked for SpaceX, Kickstarter, Google, Apple, or a variety of other companies, but working on the same thing day after day, year after year never seemed appealing to me. There’s really nothing I envy about working as a product designer, except one thing: being able to stay with a feature or product after it has been launched.

In client projects, there is always this idea of getting everything done and ready for launch. The big push is to get it out into the market, then move on to the next project. Most contracts are set up that way. They start with having ...