Universal Principles of UX

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Get the most bang for your buck.

A helpful way to understand which parts of the experience should be slated for enhancements and updates first is to look at the analytics to see which pages are currently receiving the highest amount of traffic. It’s a bit like redesigning or decorating your apartment or house. Are you going to spend the most amount of effort, time, and money on making sure the living room—where we spend most of our time—looks and feels great or are we going to start with the guest bedroom?

For pretty much everything that is built, only a small amount of pages and functionality will receive the majority of visits and user time. And though we may have a hunch about what is most important, it’s helpful to look at the actual ...