March 2023
Intermediate to advanced
224 pages
5h 9m
English
Content preview from Universal Principles of UX
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Brainstorm efficiently.
Before the term “brainstorming” was recontextualized by advertising executive Alex Osborn in his 1948 book Your Creative Power, brainstorming meant you were having a sudden mental disturbance. That’s why they almost called the method “thought-showering.” They didn’t, obviously, because I guess they realized that “let’s go into the meeting room and thought shower” sounded more like you were cleansing your dirty thoughts and less like a method that allows teams to come up with many ideas in a short amount of time.
With the release of the book, the brainstorming method ...