March 2023
Intermediate to advanced
224 pages
5h 9m
English
Content preview from Universal Principles of UX
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17
Nothing lasts forever.
Out of the over 100 client projects Anton and I have worked on together over the past fifteen years, we can very easily categorize them into two groups: those that are still exactly how we designed them (sigh of relief), and those that have completely changed (RIP). And it has nothing to do with the timelessness of the design, the evolution of technology, or the quality of the work. It has to do with who is in charge on the client side and how high their turnover rate is.
Most digitally native products are still founder owned (Craigslist, Google/Alphabet, Facebook/Meta, and Spotify, to name a few), and they tend to value longevity over fads. They know frequent changes make users nervous and apprehensive about accidentally ...