Universal Principles of UX

65

Build consensus.

If you ask 100 different studios about their process for showing their designs to a client, you’ll get 100 different responses. Some will say it makes sense to involve clients as soon as the brainstorming stage to get their buy-in early—or even invite them to co-create—and others will recommend to show the client only near the finished UI design because they are not able to make decisions based on something that doesn’t look real. Both are a bad idea. Here’s why.

Let’s start with agencies that get the client involved in a magical co-creation brainstorming workshop at the start of a project. They’ll get their client to spend a couple of days putting sticky notes on a wall while eating fancy lunches on bean bags. Nothing really ...