March 2023
Intermediate to advanced
224 pages
5h 9m
English
Content preview from Universal Principles of UX
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Choose the right client.
There is not a single scenario in which it’s worth dealing with a bad client. Let me say that again. There is not a single scenario in which it’s worth dealing with a bad client. You’re better off eating ramen noodles for a month than dealing with a client who demands you start designing before you understand the problem, wants you to work out of order, tries to do your work for you, blocks access to their people, takes forever to make a decision, ignores project goals in favor of organizational politics, or doesn’t respect your design process. Trust me, it’s not worth it.
When Alexander Wang was creative ...