March 2023
Intermediate to advanced
224 pages
5h 9m
English
Content preview from Universal Principles of UX
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54
Do just enough research.
Understanding how much research to do, and when, really depends on the project. At one extreme is not doing any research at all, which would be a terrible idea since you would probably not be able to know what problem to even solve. At the other extreme is usability testing every single color, phrase, image, and design decision, which would take forever and give no space for intuitive design decisions.
As I am writing this, I am also teaching interaction design to master’s students in Bangkok, Thailand. During the course, I break the class up into groups and give each group the exact same brief. The goal is for the students to go through just enough research to come up with a solution.
They are asked to come up with ...