Universal Principles of UX

94

Fill the gap imagination can’t bridge.

We don’t often make interactive prototypes in our studio. We do a lot of sketches and create a lot of wireframes, but we don’t usually make those things clickable. Probably because we never really incorporated them into our process. When we first started in this industry, there weren’t any softwares that magically turned static designs into interactive prototypes, so if you wanted one, you had to code it. Interactive prototypes seemed like a luxury back then.

So we learned to work without them. Most importantly, we learned to present to clients and test with users without them. Some people might argue that sketches or wireframes are a prototype, but I don’t agree. Wireframes are about how it works, and ...