March 2023
Intermediate to advanced
224 pages
5h 9m
English
Content preview from Universal Principles of UX
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Learn from bad examples.
We can learn a lot from products that are annoying to use; that’s why it can be helpful to go one step deeper when looking at competitors and do a heuristic analysis of an entire flow. (Derived from the Ancient Greek word for “to discover,” a heuristic analysis uses rules or educated guesses to find solutions to specific issues based on intuitive judgment.) Unlike usability, which tests how user friendly a design is with a variety of people from the target demographic, a heuristic audit is done by a UX designer (or multiple) to test the usability of an entire flow before designing.
Whenever I do a heuristic audit, I start by listing out which device or browser I am using to do the evaluation (as different browsers ...