Design Elements, 2nd Edition

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(F39)_Job:12-40337 Title:RP-Design Elements 2nd Edition

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TEXT

design elements

15

From within a confined space

enclosed by the visual angles

creatd by headline and body

text, hands stretch outward to

release a symbolic butterfly;

the image’s message is restated

subtly by the compositional

space with which it interacts.

LOEWY UNITED KINGDOM

06

Negative (or white) space is critical to good

design. It calls attention to content and

gives the eyes a resting place. Negative

space is just as much a shape in a layout ...