Design Elements, 2nd Edition

(F39)_Job:12-40337 Title:RP-Design Elements 2nd Edition

#175 Dtp:160 Page:112

086-127_40337.indd 112 12/19/13 4:35 PM 086-127_40

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color fundamentals

112

Color Logic: Defining a Palette Just as

it’s important for a designer to define a

clear, unified form language and composi-

tional idea—and one that includes contrast

among these variables—so too must a

designer establish an overall logic that gov-

erns the color within a project. This idea of

color logic is more commonly referred to

as a “palette,” or a specific combination of

hues that interact in specific relationships

of value, temperature, and saturation.

The first direction a designer may pursue ...