April 2014
Intermediate to advanced
320 pages
14h 15m
English
Content preview from Design Elements, 2nd Edition
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(F39)_Job:12-40337 Title:RP-Design Elements 2nd Edition
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color fundamentals
88
THE IDENTITY OF COLOR
There are few visual stimuli as powerful as
color; it is a profoundly useful communi-
cation tool. But the meaning transmitted
by color, because it results from reflected
light waves transmitted through an im-
perfect organ—the eyes—to an imperfect
interpreter—the brain—is also profoundly
subjective. The mechanism of color percep-
tion is universal among humans.
What we do with it once we see it is another
thing altogether, and controlling it for the
sake of communication ...
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