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Design Elements, 2nd Edition by Timothy Samara

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(F39)_Job:12-40337 Title:RP-Design Elements 2nd Edition
01-AC70319 #175 Dtp:160 Page:162
128-185_C70319.indd 162 1/14/14 5:23 PM 128-185_40
3
TEXT
choosing and using type
162
TEXTURE AND SPACE
Type Is Visual, Too Design students and
novices often make the mistake of ignor-
ing the abstract visual nature of type and,
as a result, use type in a heavy-handed way
that doesn’t correspond with image mate-
rial—in effect, separating the two things
completely. Type is visual; in space, it acts
the same way that dots, lines, planes, and
fields of texture do in any composition...
Because it is, in its essence, dots, lines,
planes, and fields of texture. Type doesn’t
stop being abstract form material simply
because it says something. Recognizing
this truth about type, understanding it and
feeling it intuitively, is challenging. It’s
very difficult to divorce one’s appreciation
of its formal aspect from its verbal aspect:
One is constantly struggling to stop read-
ing a text to focus on what it looks like. But
that is exactly what a designer must do to
move beyond the merely mechanical con-
cern of creating a functional reading
Although all of the typographic elements on this poster
are printed in the same ink color, changes in size,
weight, density, and spacing create what is considered
a very “colorful” example of typographic composition.
VOICE AUSTRALIA
(F39)_Job:12-40337 Title:RP-Design Elements 2nd Edition
#175 Dtp:160 Page:162
128-185_40337.indd 162 12/19/13 8:00 PM
163
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