Design Elements, 2nd Edition

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(F39)_Job:12-40337 Title:RP-Design Elements 2nd Edition

#175 Dtp:160 Page:203

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TEXT

design elements

203

overall form as a pattern of differently

weighted lines might exaggerate the inter-

pretation of kinetic potential, as well as

introduce some conceptual association

with technology—relevant, perhaps, in

a communication for an energy utility or

manufacturing company.

of the form, skewing the communication

in one direction or another. Following the

cat example further, the designer might

emphasize ...